Thrively Digital has run a comprehensive online marketing program for CIRI Tourism properties for over ten years. Tactics include search engine optimization, search advertising, behavioral advertising, social media marketing, email marketing and a comprehensive, e-commerce measurement model.
By focusing on e-commerce conversion, the entire ad program can be refined and ad spend determined by revenue generated and return on investment. New opportunities are measured by relative ROI and added when positive. Opportunities that do not return results are discontinued.