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Transformative Online Marketing Solutions

Mat-Su CVB

The Matanuska-Susitna Convention and Visitors Bureau has been conducting a solid online marketing program for a number of years, but the board was having a challenge of understanding the impact of the program on the bureau’s overall marketing program.

Thrively Digital worked with the board, internet committee and MSCVB staff to develop a Web Analytics Measurement Model, to create an easy-to-use, results focused means for the bureau to measure online success.

Key Performance Indicators such as engaged visitors, brochure downloads, and links to member sites allows MSCVB to track marketing program return on investment and to quantitatively show its value to its members, community and stakeholders.

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