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Are You Missing Out on Pay-per-click Performance?

Kristen Fowler Lindsey - Tuesday, August 26, 2008

An often neglected aspect of pay-per-click programs, whether they are brand new or ongoing, is the ad copy. Like other advertising media, ad creative is a vital component of performance as much as media selection, keyword selection and placement.

David Szetela offers some great tips on optimizing your ad content in his ClickZ article today titled, "Killer PPC Ads: The Fundamentals."

Although writing pay-per-click ads sometimes feels a lot like writing haiku poems, by focusing on the fundamentals David outlines - promote benefits over features, create urgency, etc. will help bring a framework to the process and boost your ad effectiveness across the board.

Do you conduct pay-per-click advertising? Do you periodically review your ad copy? Chime in on your thoughts about these ad tips!

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