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Google AdWords Incorporates Demographic Targeting into AdSense

Kristen Lindsey - Thursday, March 09, 2006



Had a message on my AdWords account today advertising targeting of AdSense campaigns by age and gender.

The infomration from Google indicates that you can select specific publishers to target your ads with based on these two demographics.

Demographic information is provided to Google by comScore Media Metrix.

More to come!

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