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Google Algorithm Update - Local Info & Review Integration

Kristen Fowler Lindsey - Thursday, November 04, 2010

Google rolled out a new algorithm this past week.  Local results and organic results are now blended together. 

Here's an example of a search for "lodge fairbanks, ak"  As you can see Pikes Waterfront Lodge comes up first - it looks like a local business listing with the corresponding pin/map  and place page link on the right. 

However the title tag is used not the business name listed in the local business listing (Google Places).  There is also the addition of review site info included right there with the listing.

Three phone calls have come in to our office from Google in the past few weeks asking about the Apokrisis Google Places listing. And this is from a company where you can never find a phone number! Obviously, local business information and how it is listed is a big initiative in the search market, and the implication for mobile is huge.

Have you optimized your local business information? Check out our recent article in our monthly newsletter, The Apokrisis Report with some tips on what to do.

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