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Heard of Pay-per-call?

Kristen Fowler Lindsey - Saturday, May 07, 2005

AOL last week launched a pay-per-call program for advertising. Have you heard of it? Basically, it is an online ad that shows an 800 number instead of providing a link to the advertiser's website.

Pay-per-call is considered a good option for a number of businesses:

  • Companies without a web presence
  • Local businesses (ads can be targeted geographically)
  • Companies that have a more consultative sales process

For lots of details on this new ad option, check on this great article on Search Engine Watch.

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