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Online Blending of the Professional and the Personal

Kristen Fowler Lindsey - Saturday, August 02, 2008

There has been a lot of buzz out there about Facebook, Twitter, Digg, and all sorts of other social networking applications out on the web. It is still unclear to many businesses how interactions on these sites may help the bottom line. The only way to know if it works for you, though, is to try some of these out. In order to help my clients and seek means to promote my own business, I am using more and more of these tools. One interesting finding for me is that how you project yourself professionally in many of these environments has become much more casual. Maybe it is because many of these tools are being used in people's personal lives first. Maybe it is intrinsically built in to the tools. I am finding myself searching for more casual profile photos and bios to represent my business - those used on my website no longer apply. What does this mean? A group of online marketers recently discussed inappropriate interactions in some of these networks and talked about varying concepts of online etiquette. Have you dipped your toe into social networks as a means to promote your business? Are you sometimes feeling you have to be more casual and personal? Disagree completely? Share your experiences!

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