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The Thrive Hive

Tips on digital marketing you can apply today.

Heard of Pay-per-call?

Kristen Fowler Lindsey - Saturday, May 07, 2005

AOL last week launched a pay-per-call program for advertising. Have you heard of it? Basically, it is an online ad that shows an 800 number instead of providing a link to the advertiser's website.

Pay-per-call is considered a good option for a number of businesses:

  • Companies without a web presence
  • Local businesses (ads can be targeted geographically)
  • Companies that have a more consultative sales process

For lots of details on this new ad option, check on this great article on Search Engine Watch.

Pay-per-click and Landing Pages

Kristen Fowler Lindsey - Friday, May 06, 2005

I am attending an interesting webinar this morning about using landing pages with your pay-per-click campaigns. This can be as simple a process as sending visitors from your ad to a more specific page, like sending them to a product page versus the home page.

But take this concept even further and think about your actual web site pages. Sometimes having a page more specifically tailored to your pay-per-click ad and the associated keyword might produce better results than if you just sent them to a page of your site.

Basically you can "merchandise" your products or services to a specific ad if you use a custom landing page. Furthermore, if you are trying to decide between featuring certain products or offers, you can test two landing pages, one with each to learn which will provide the best conversion.

Do you use landing pages? Do you use them to test? How are your results?

Welcome to Apokrisis Answers

Kristen Fowler Lindsey - Thursday, May 05, 2005

Thanks for checking out the new Apokrisis Blog, Apokrisis Answers!

I hope this will be a great source for you to get updates on what are the hot new trends in Internet marketing and how you might be able to apply them to your business successfully.

Look for posts on most mornings, or else sign up to receive XML feeds when I post updates.

If you want more information about my Internet marketing experience, check out the Apokrisis website.

Do You Digg Online Content?

Kristen Fowler Lindsey - Tuesday, November 30, 1999
The Wall Street Journal has implemented Digg tags all over its website, allowing for free access to much of its content.