AOL last week launched a pay-per-call program for advertising. Have you heard of it? Basically, it is an online ad that shows an 800 number instead of providing a link to the advertiser's website.
Pay-per-call is considered a good option for a number of businesses:
- Companies without a web presence
- Local businesses (ads can be targeted geographically)
- Companies that have a more consultative sales process
For lots of details on this new ad option, check on this great article on Search Engine Watch.