The Thrive Hive
Tips on digital marketing you can apply today.
Kristen Lindsey, owner of Apokrisis, has been involved in technology marketing for over ten years in a variety of roles, and she currently works with clients on online internet and marketing strategies, search engine marketing, online advertising strategies, viral marketing promotions, web 2.0 strategies and implementation, web content development, and web analytics.
A majority of her current clients are tourism businesses, including tour companies, hotels, CVB's and DMOs. Her professional involvement includes the Web Analytics Association, PRSA, and the American Marketing Association.
Apokrisis celebrates its fifth anniversary in October, 2008!
Search Engine Roundtable is reporting that Yahoo issued another index update this past Friday, and that they are updating the index more frequently to enhance search results more rapidly.
Many businesses have been frustrated and stumped by the Yahoo index, which seems to defy many rational optimization techniques. Furthermore, erratic updates have also made it difficult to estimate how long it takes for optimization changes to go into effect, thou SEO Roundtable reports very little posting activity about this index recently.
What has been your experience? Are you ranking well or poorly with Yahoo? Have you been frustrated by efforts to improve your Yahoo traffic? Share your thoughts!
I ran across a post today about a Google program in beta - Google Grants. Google states this program "supports organizations sharing our philosophy of community
service, and with a strong mission to help the world in areas such as science
and technology, education, global public health, the environment, youth advocacy,
and the arts."
If you are a 501(c)(3), you may be eligible to gain three months of Google AdWords advertising. Check out all the details at the Google grants page.
Had a message on my AdWords account today advertising targeting of AdSense campaigns by age and gender.
The infomration from Google indicates that you can select specific publishers to target your ads with based on these two demographics.
Demographic information is provided to Google by comScore Media Metrix.
More to come!
Neil Mason cited some interesting stats presented by Hitwise at the Search Engine Strategies conference last month in New York City. They cover some interesting usage stats by search engine. He covers these in detail in his ClickZ article this week:
- Google is the unanimous market leader based on all research companies, both in total number of searches and in frequency of searches by individuals.
- Yahoo trends towards younger users (Hitwise)
- MSN users are slightly older (Hitwise)
- This older skew affects searches on MSN -- searches for financial and business sites are more common.
- Google users are slightly more affluent (Hitwise). Google has more searches for educational sites.
As Neil mentions in his article, these stats point to a couple of ways you can look at your search marketing differently to improve performance. First, though Google is dominant, depending on your market some other search engines may be much more valuable than you think and quality of traffic may trump quality.
Also, consider targeting different landing pages to different pay-per-click engines in order to cater to their specific types of users. Landing pages have definitely been a great way to improve conversion of your PPC campaigns, and this concept takes the tactic even further.
What do you think? Have you found that some search engines perform better for you than others? Drop a comment and let me know!
If you are interested in search marketing but could not make it to the New York Search Engine Strategies Conference, then members of the SEO Roundtable website have helped you out by writing a large number of articles covering the event.
I have not read them all myself and hope to catch up on them this weekend.
There was some buzz yesterday afternoon about an email Yahoo has sent out announcing that it will no longer allow pay-per-click customers to bid on another company's trademarked terms. MarketingVox also posted this announcement this morning.
I will try to confirm this in the next few days, but if true, this is a big step. Competitors bidding on another company's name or other trademarked terms has been a sore point for many advertisers for some time.
Google and Yahoo to-date have allowed competitive bidding on these terms. MSN AdCenter, which is due to launch this Spring sometime, is not allowing these sorts of bids.
I will keep you posted. In the meantime, what do you think about this sort of bidding? Have you been a victim? Do you buy competitor terms? How do you feel about this change?
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