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RSS What?

Kristen Lindsey - Wednesday, August 03, 2005



Forrester research released a report today that only a very small number of Internet users are using the web technology RSS.

RSS is a web application that allows websites to broadcast changes to its website and allows content consumers, via RSS readers, to receive website content updates without having to go from site to site.

Though Internet marketers, bloggers and technology pundits have been extolling the virtues of this technology, it is still used only be VERY early adopters.

According to Forrester, RSS users are predominantly male, are younger than the average Internet user, and they spend twice as much time online as average.

If you frequently publish content to the web, then it is important to consider that RSS syndication of content is not going to drive high volume traffic. Yet. As major players such as Apple, Microsoft and others integrate RSS technology into their products and increase ease of use, RSS use is expected to grow.

Or, if you are targeting that very precise target audience of young male early adopter Internet users, RSS is something to look at more closely.

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