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Search Engine Shares -- Who is Winning and Who Is Losing the Search War?

Kristen Lindsey - Tuesday, March 27, 2007



Search Engine Land posted a comparison of search engine ratings late last week, and it is interesting on a couple of levels: 1) It is an easy view to see how different ratings companies have different methodologies. 2) It gives a sense of who is gaining and who is losing audience. It is no surprise that Google leads the pack and in some cases continues to grow its share. The various ratings companies attribute anywhere from 47 percent to 64 percent share to Google. Yahoo share ranges for the most part from 21 percent to 28 percent of market, but a number of ratings services show a drop in February. MSN Live, Microsoft's search engine, has posted month after month of audience loss across most ratings services, but some mixed data in January and February indicate that this decline may have ceased. Why does this matter to you? Well, it may be interesting to see if your pay-per-click campaigns across these various engines are in line with these share breakouts. Checking out your organic search engine referrals would be interesting as well. If the share breakout of your PPC or SEO referrals are drastically out of line with these share numbers, it may represent an opportunity to improve your efforts. Plus, it is interesting to see just how long Google can continue to dominate versus such aggressive competitors like Yahoo and Microsoft. Do you have some other ideas on how these search engine market share numbers can help all of us plugging away at our organization's online marketing programs? Comment here!

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