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Search Surpasses Yellow Pages for Local Search

Kristen Lindsey - Thursday, October 23, 2008



Unsurprisingly, search engines have passed traditional Yellow Pages for local information search. In a recent study, Local Search Usage Study from TMP Directional Marketing, the first sources that Americans turn to for local business information are search engines (31%), print Yellow Pages or White Pages (30%), internet Yellow Pages (IYP) sites (19%) and local search sites (11%). Those results differ from last year's study, which ranked Print Yellow Pages first (33%), followed by Search Engines (30%). If this is true, why do we still get three to four yellow pages ignominiously dumped on our doorsteps every year that I am compelled to recycle? On a business note, this is a strong reinforcement to make sure that your local search information on major search engines is accurate and accessible. Here are links to the bid three local areas where you can update your information: Google: http://maps.google.com/support/bin/answer.py?hl=en&answer=107528 Yahoo: http://help.yahoo.com/l/us/yahoo/local/help/results/local-42.html Microsoft: https://ssl.search.live.com/listings/ServiceAgreement.aspx

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