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Search Terms Reveal Consumer Trends? Duh!

Kristen Fowler Lindsey - Friday, June 17, 2005

This morning DM News reported that frequency of search terms used on search engines can reveal important consumer trends, according to data from Hitwise.

My question today - why is that significant? Anyone who saw the term "uniform malfunction" rocket to be one of the top terms searched a couple of Superbowls back could make this connection.

Hitwise is bringing hard data to this concept, but you can track these trends on your won. Yahoo Buzz shows top trends being revealed by search terms, and there are a number of other sites out there that record search term trends.

Search has become a central aspect of the Internet. Pew Internet and the American Life project reported recently that the only use of the Internet more frequent than search is the use of email.

Search trends are yet another means in a marketer's toolbox to keep tabs on trends that can help or hinder the promotion of their products and services.

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