This is the first decision of its kind and will have a serious impact on keyword buying practices, particularly in competitive industries.
What it means to you: if you have been buying search terms that are competitor names, and those competitors have trademarked those business or product names, this decision could place you on the wrong side of the law.
What do you think about this decision? Is it overdue protection of commercial proprty? Or is is the start of a slippery slope that could imperil the keyword buying concept? Share your thoughts.