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The Thrive Hive

Tips on digital marketing you can apply today.

Apokrisis is Now Thrively Digital!

Kristen Fowler Lindsey - Wednesday, April 13, 2016

Introducing Thrively Digital! Tah Dah!

Every business should self-evaluate and determine if their customer proposition, brand values and core mission are in line with public perception and outward presence of the company. Am I right?

Well, after 13 years, our partners did just that. And while our core services and mission were strong, we realized our business name and perceived brand promise were no longer in alignment. So after careful thought and invaluable assistance from our community, we are proud to announce we are changing our name to Thrively Digital.

Our new name and logo better reflect our services and the transformational business growth we strive to provide. They also embody unique benefits we offer as a boutique, digital-only marketing agency providing right-sized business solutions that empower clients to make strong business decisions.

And let’s be honest -- we know it was really difficult to pronounce Apokrisis! As partner Monica Whitt said so well at the onset of this endeavor, “How can we deliver on our promise of results, approachability and good communication when it’s so hard to say our name?”

The rebrand transcends a new logo and name. Extensive research with colleagues and clients honed our brand values and vocalized our approach to solving clients’ digital marketing challenges. And we plan to better “live” these at every level of our business:

  • Approachable
  • Proactive 
  •  Productive
  •  Respectful
  •  Communicative
  •  Professional
  •  Transparent
  •  Nimble
  •  Experts
  •  Knowledgeable

Why Thrively?

We sought a name that would embody client success. Extensive customer interviews and testing pointed to a simple yet key outcome we provide for our client base -- we help them thrive.

About the Logo

We are grateful that MadDog Graphx leveraged their talent to express our new Thrively Digital brand identity. They did a phenomenal job creating a visual expression of our values and purpose.

"Thrively came to us looking for a mark for their new name which would reflect the services they offer and enforce brand values. Thrively applies their core values of approachability, warmth and responsiveness in addition to the professionalism and tech-savvy required in the constantly evolving digital field. Their mission is to provide digital solutions that will grow their client’s results—and from that, the Thrively mark started to take shape.

The icon combines the ideas of growth and communication, while the wordmark supports approachability through the soft edges, spacing and lowercase letter forms of “thrively,” paired with with clean professionalism and data-driven results in “DIGITAL.” The icon was designed to be used in a variety of different spaces, including the square icon prevalent in social media and online presence." - Aurora Hablett, MadDog Graphx Art Director

About the Brand

We were very lucky to have Ruth Rosewarne Kimerer, a hugely valuable member of our team, in her RK Consulting persona assist us in bringing the Thrively brand to life. While many brand components had been floating out there for years in our communications, Ruth really drilled it down to a core essence and provided us with the tools to consistently live our brand moving forward. Her branding process is exceptional and we highly recommend it.

Finally, we hope you, a valued partner in our success, will interpret this rebrand as a strong statement of Thrively’s confidence in Alaska’s businesses and people. Regardless of the economic climate, we are here for the long haul and committed to helping you not just survive, but thrive.

Last but not least, we would be remiss if we send a huge shoutout to everyone who was involved in this project. Thank you! We are deeply indebted to you and appreciate all your time and feedback.

MozCon 2013: Reflections and Takeaways

Scott Thomas - Friday, July 12, 2013

For the second year in a row, Apokrisis has sent me to MozCon, an annual conference focusing on SEO and Inbound Marketing in Seattle. Over the three days of sessions and networking opportunities, I was exposed to a huge volume of excellent information. I will not attempt to completely summarize every day, but pick out some my personal highlights. Overall, I felt that over 80% of the presentations ranged from Great to Awesome (paraphrasing the categories from post-conference survey here).

Day 1

The day started with Rand Fishkin providing an excellent review of current situation and the top five trends to watch for in SEO and marketing in the coming year. Richard Baxter demonstrated a method to target top influencers in a field, and Avinash Kaushik wowed the crowd with an entertaining and energetic presentation on how to Simplify Complexity for Higher ROI. Afterwards, I was lucky enough to thank him for the presentation and for my experience with his Market Motive Analytics course last year (yes the class is absolutely awesome and you should take the class if you work with web analytics). Among my personal highlights and takeaways from the afternoon sessions included actionable tactics for link building, the imperative to make everything mobile friendly, and a summary of the Moz SEO Ranking Factors 2013 survey and correlation study.

Day 2

Day 2 started off with an excellent presentation by Phil Nottingham on Video Marketing Strategies – Phil provided everything one needs to get started on utilizing video in online marketing strategies. Joanna Lord’s presentation on Customer/Brand Loyalty followed up on the importance of building your brand, which I felt was one of the overall themes & takeaways from the conference. Other excellent presentations covered eCommerce SEO, relationship building, optimization and testing, dealing with the loss of keyword KPIs, local search, and the future of user experience. 

Day 3

Rand Fishkin: MozCon 2013

For day three, there were many excellent presentations, but I will focus only on three that felt the most critical to me. Dr. Pete Meyers presentation on the future of rankings was a startling wake up call that if all you know is where you rank, you don’t really know anything. Eyeballs and attention are being kept on Google whenever possible (many answers often provide directly or in the Knowledge Graph). Of the 10,000 SERPs that they track for the

MozCast, only 15% have no rich information. Said another way, only 15% in this sample are in the generic “10 Blue Links” format.

Wil Reynolds knocked it out of the park (again!) in his presentation “The Internet Hates Us. Can RCS Change That?” If you are unfamiliar with the RCS term, check out the Real company stuff… It’s a struggle slidedeck from Wil’s presentation at the 2012 Mozcon. My key takeaways from the presentation were: respecting other disciplines, get out of the SEO echo chamber, create things that add value for the long term (build the brand); and most importantly – learn to do these things before other agencies learn how to do SEO and Inbound Marketing better.

Rand Fishkin brought it all together for me with “The Secret Ingredients of Better Marketing.” The key takeaway for me was the value of being transparent, honest, authentic, open & generous. To paraphrase a key point: if all you do is mimic your competitors, then you’ve already lost. 

The other speakers on day 3 were excellent as well, but for the sake of brevity, I’ll end my day 3 summary there. 

My Personal Takeaways for SEO and Inbound Marketing

Scott Thomas with Roger

The shift is on at Google and Bing to entity based search, and those of us in the search marketing industry must pivot accordingly. Building brands and authenticity will be critical to establish visibility across a variety of channels. I was inspired by the strategic emphasis at the conference and I hope to put what I’ve learned to use in the coming year. Thanks again to Moz for putting MozCon together and the shining examples of leadership displayed by the speakers. I cannot wrap this up without mentioning that a huge benefit of the conference is the opportunity to meet so many great people in the industry, from all over the world, no less! 

Spending time in Seattle is another highlight as well - great food, coffee, sightseeing, and culture. A heart-felt thank you to Moz for another great conference. I plan on going back in 2014! 

Other MozCon 2013 Resources

Apokrisis Seeking a Freelance SEO Specialist

Kristen Fowler Lindsey - Monday, March 19, 2012

Apokrisis is growing! We are seeking a freelance SEO Specialist who is willing to dig in and help grow our clients' online businesses. See our full job posting here on our employment page

Check out Apokrisis Web Design Portfolio

Monica Whitt - Tuesday, August 09, 2011
We've added a fun gallery with recently launched projects that use our online business content management system, plus other web sites we've done in the past. Visit Apokrisis Web Design Portfolio!

Redesign Site Launch: Pike's Waterfront Lodge

Scott Thomas - Thursday, July 14, 2011
We are excited to announce a newly re-designed website for Pike's Waterfront Lodge. Pike's Waterfront Lodge has been a long-time client of our Alaska web design and Alaska search marketing services. Their new design features the Business Catalyst Content Management System (CMS), blog, online reservations, and email newsletter.

Pike's Redesigned Website

Apokrisis Announces Merger

Lisa Gill - Monday, January 25, 2010
Apokrisis, the leading provider of Internet marketing services in Alaska, announced today a merger with Interactive-N-Sites and L.G. Communications, officially operating as one under Apokrisis LLC.

Headquartered in Anchorage, Apokrisis is the first true interactive agency in Alaska offering a complete package of Internet-based services including web site design and development, web site hosting, search engine optimization, online advertising, social media program development, web copywriting, email marketing, e-commerce solutions, strategic planning, and in depth web reporting.

The partners of Apokrisis LLC are Kristen Lindsey, Monica Whitt, and Lisa Gill.

Monica Whitt, founder of Interactive-N-Sites and now senior creative designer for Apokrisis LLC, has more than ten years of experience designing user-friendly web sites that are visually pleasing and functional. She has worked both as an independent contractor and an art director for top ad agencies, technology companies, and web firms in Alaska.

“As individual business owners, we shared a common approach and the same dedication to customer satisfaction,” said Whitt. “After working together for so many years on mutual projects, it became obvious to us that becoming one team was a natural progression.”  

Lisa Gill, owner of L.G. Communications and now Internet marketing strategist for Apokrisis LLC, is experienced in the areas of website strategy and management, interactive marketing, email marketing, and writing for web. Her primary role will be to provide strategic direction to help clients market their business online successfully. Before joining Apokrisis, Lisa provided freelance Internet marketing and web services to non-profit agencies and travel industry clients in Alaska.

Gill said, “I'm really excited about working with Kristen and Monica, and confident this new partnership will strengthen our services for all of our clients.”

Since founding Apokrisis LLC in 2003, Kristen Lindsey has become established as a thought leader for online marketing across several industries in Alaska. She has spent years gathering talented, passionate individuals who are the best client advocates possible, and offers a results-driven approach to online business development.  Lindsey recently announced Apokrisis’ expansion into web site hosting and development.

 “It became clear to us that a full service approach will bring even more value and benefit to our clients,” she said. “We are really excited to continue to assist clients in maximizing their effectiveness in the online sphere, just over a broader spectrum of services and with access to a wider array of talent. I am thrilled that Monica and Lisa have joined me.”

Full details on services and approach can be found on the Apokrisis web site,

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Apokrisis In the News: Twitter in Alaska

Kristen Fowler Lindsey - Monday, August 17, 2009
The Alaska Journal of Commerce recently contacted us to help out with an article on the use of Twitter in Alaska. It is an interesting take on a social media trend here. Check out the full article on the Alaska Journal of Commerce site.

Also, you can listen to the first five minutes of my interview with Gina.