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Google+ Pages Now Open to Businesses & Organizations

Scott Thomas - Wednesday, November 09, 2011

Businesses and organizations can now create their own Google+ pages on the Google+ social network. To get started, make sure you have a Google+ personal account first, and then visit the Google+ create a page. Note that if you are a Google Apps user, your admin will have to enable the use of Google+ first. Once you are logged into your Google+ personal account and start the create a new page, you will have the option of creating a page in one of the five categories:

  • Local Business or Place (this includes special options, including the ability to add a phone number)
  • Product or Brand
  • Company, Institution or Organization
  • Arts, Entertainment or Sports
  • Other

One major difference from personal Google+ accounts: a business can have multiple+ pages. You can separate out divisions within your organization or create pages for different products, if desired.

In order for a business to be added to a circle, visitors will have to select the "Add to Circles" button, the +1 buttons will not cause a business page to be followed with Google Plus. New badges and verifications are being rolled for businesses to use on their websites as well (allowing badges to be created that links to your Google+ page). 

Currently, only one person can manage or own a Google+ page, so there is the potential for others outside of your organization to make "your" page. Verification is available for big brands, and the Google+ page must be connected to a website before the new badges can be used. Additional verification and administrative options will likely be introduced in the future.

Some key features of how the Google+ pages work include:

  1. A user can +1 a Google+ Page or add the page to their circle. 
  2. No Google+ page can follow you until you follow them. 
  3. Google+ pages cannot mention you unless you are connected (to help prevent mention spam).
  4. Google+ pages unfollow users if they unfollow the page. The user is in control here.
  5. Google+ pages can be found in Google search. A new feature called Direct Connect, allows searches by typing the + first, followed by the brand name.

Google+ has launched a new online guide for sharing, promoting, and measuring the impact of your new Google+ page(s). The option for face to face video chats could be particularly valuable for businesses.

Google's +1 Being Added to AdWords Ads

Kristen Fowler Lindsey - Tuesday, June 28, 2011
Just had an email from Google stating that it will be adding a +1 button to all AdWords pay-per-click ads.

This means that people searching on Google will have the ability to "like" an ad via its Plus One service.

An example of an ad provided by Google:

This appears to be an aggressive move by Google to have its social tools gain traction in competition with Facebook.

For more information on Google's +1, refer to a previous post by Lisa about it.

+1 Your Favorite Google Search Results

Lisa Gill - Tuesday, May 10, 2011

About a year has passed since Facebook “Like” button started appearing all over the web. Now Google is rivaling it with the +1 button – the latest feature of Google’s Social Search. +1 was released about a month ago for a small percentage of U.S. search users, but a wide release is coming soon.

How it works. The +1 button will appear next to all Google search results. You can click on the button to recommend the site. Google will display the aggregate +1’s a website has received as part of the search listing, and also show +1 recommendations from your friends and contacts. You just need a Google profile to participate.

Social Search has already personalized the Google experience in that results can vary from person to person and include content created or shared by people in your social network (Twitter, Facebook, etc.). +1 will take it a step further by calling out sites recommended by people you know if they are part of your Google Network (Google Talk friends, Gmail contacts, anyone you are following in Google Reader and Google Buzz).

It’s still too early to tell how this will catch on, but here are a few important things marketers should know about +1:

  • Although your personalized results may vary, it is not clear that +1 recommendations will impact rankings in general. That said, anything that increases click-through rate (CTR) seems like a prime candidate in this regard.
  • The +1 button will also appear next to Google PPC ads. Advertisers will not be charged for clicks on the +1 button, but stats will be available so you know which ads are getting the most +1s.
  • The Google +1 button will also be available to all sites, making it easy for your visitors to +1 your web pages.

To participate in the experiment and see the +1 button in action, go to