That being said, some are not so enamoured.
If you're wondering what it is all about, Twitter is a tool that allows people to post short messages via their computer or cell phone to a group of people who have decided to "follow" them. Some call it "micro-blogging" because you are limited to 140 characters.
Business Week recently posted an article with two people arguing the pros and cons of Twitter as a business tool. I thought I'd put in my own two cents:
- Twitter may be good and bad. It depends on what someone's business goals are. I am willing to say that there are businesses that may find Twitter to not be an effective tool for their goals. On the other hand, there are a lot of organizations out there finding creative ways to harness Twitter effectively.
- It may be a little early to tell. There was an exact argument about the web and blogs early on in their evolution. When the web seemed like an endless series of poorly designed personal web pages and search engines had not developed fully, it seemed hard to some to justify a web presence. Today, not that effective use of the web for business evolved enough to reveal it as a killer tool, a web presence is fait accompli.
So my answer to the question I posted in the title is: too soon to tell. What are your thoughts? Are you using Twitter as a business tool? Do you consider it a productive app or a waste of time?