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Where People Find Your Website

Kristen Fowler Lindsey - Thursday, August 04, 2005

Burst Media released a study recently that outlined specifically where Internet users find websites while using the Internet at home.

Not surprisingly, search engines are the biggest source, used by 56 percent of the 13,000 respondents. Typing in URLs or using bookmarks was second at 28 percent, and linking from other sites or advertisements was third at 16 percent.

It is interesting to note that older users were more likely than younger users to use search engines versus typing directly/bookmarking, and younger users were more likely than older users to bookmark versus using search engines.

Is this information useful to you? It depends. Look at the days of the week and times of the day your users are visiting your website. Are they likely to be there nights and weekends? Then they are often probably visiting your website from home.

Also, are you targeting younger or older users?

If these stats match your website visitor behavior, you may want to dig in more deeply to this study.

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